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Panda 4.0 Recovery Update 2 – 1 Month On

Things aren’t looking any better one month on. In fact things have become much worse. The 1 keyword I was ranking for has now slipped to the bottom of page 1 and I suspect in the coming days will go to page 2.

Seeing as I have almost nothing left to lose on this site as no matter what I do it keeps sinking in the SERPs I have decided to try something else. You see I stumbled across something on the Yoast blog which you can read here and it pretty much said that if you site displayed incorrectly for Google, then that may have been the reason why you were hit. I checked my webmaster tools, and sure enough, my page was having the issues they described in their post.

Now I think the evidence they have is circumstantial at best, but at this point i’ll give it a whirl to see how things pan out. I will track my 2 best converting pages to see if there is a obvious improvement in the SERPs now that I have made the necessary robots.txt changes for my JS and CSS.


In other more positive news the site that I built to emulate this one that got hit is doing very well in terms of the look and feel and the content I have put on the page. Unfortunately everything is going a little bit slower than the last time I did this. The reason for that is twofold.

  1. I am creating really in depth articles about my target topic. The first post was about 2,000 words, and the follow up one was almost 4,000 words and both are the most comprehensive posts on the topic that I have seen to date. So if that isn’t quality that Panda likes then I don’t know what is.
  2. The second thing is that I am now working on 4 sites in tandem, whereas before I was only working on 2 (not including the very infrequent updates here). So my resources are stretched pretty thin. I am thinking of hiring help for 1 or 2 of my other sites and really just focusing on ranking this new site so I can get back that lost $1,000 a month.


So that’s about all I have. Hopefully that trick from Yoast is actually the silver bullet I was looking for, but I suspect my best bet going forward is still to get this second site ranking at the top of the SERPs.


Until next time.


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